01
Set the budget
Start with the amount the business is actually willing to spend.
Connected TV advertising
eFind TV
eFind TV is the connected-TV advertising part of the business: helping brands place video campaigns across premium streaming environments.
LIVE
Why it exists
The television moved onto the internet. The advertising had to follow.
For a long time, television advertising came with a wonderfully broad instruction: buy a programme and hope the right people were watching.
eFind TV is a live connected-TV advertising service. Its current site is built around reaching viewers on premium streaming services, selecting audiences, setting budgets, uploading creative and launching campaigns with help from the eFind TV team.
eFind Business, we describe it for what it is: a business product for streaming advertising—not a consumer television service. That distinction matters because clear products are easier to trust than ambitious names doing several jobs at once.
Television did not disappear. It merely acquired Wi-Fi and several more passwords.
eFind TV
STREAMING
SPORTS · NEWS · ENTERTAINMENT
SPORTS · NEWS · ENTERTAINMENT
YOUR AD
15 sec
15 sec
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What it does
Streaming changed the screen. Advertising changed with it.
The sections below separate what exists today from the direction we are building toward.
CTV
Streaming environments
Place video advertising across participating premium streaming channels and connected devices.
AUDIENCE
Choose who the campaign is for
Audience, demographic and location controls are part of the campaign setup.
BUDGET
Keep spend controllable
Advertisers can set budgets and adjust campaigns rather than treating television as a one-shot media buy.
CREATIVE
Bring the video
Campaigns combine audience, budget and creative into a measurable digital workflow.
The experience
Plan. Reach. Measure. Learn.
02
Choose the audience
Use available targeting controls to make the campaign more relevant.
03
Upload creative
Video still has to be worth watching. Software has not repealed that rule.
04
Measure + adjust
Digital delivery makes it possible to change course without waiting for an entire broadcast schedule to finish.
How it fits
Television is another surface, not another universe.
eFind TV sits inside the broader advertising business. eFind Ads handles multiple formats; eFind TV specializes in connected television and streaming video.
Different products. One intelligence. One eFind.
ONE eFind
eIntelligence
FindUnderstandCreateAct
Connected TV advertising
The television changed. The thirty-second spot did not disappear with it.
eFind TV is an advertising service for premium streaming environments. Campaigns can be built around budgets, audience targeting and uploaded video creative, with specialists available to help launch.
Streaming is fragmented
Audiences watch across apps, devices and channels. The value of a CTV platform is helping a business plan and buy across that fragmentation without requiring a separate relationship for every screen in the living room.
Targeting needs restraint
Audience options can improve relevance, but the existence of a targeting attribute does not automatically make its use wise. Trust and applicable law still belong in the media plan.
Creative still matters
AI can assist production and optimization. It cannot make a dull offer interesting by adding more telemetry. The ad still has to earn attention.
A note on status
TV is live. The screen will keep changing.
eFind TV is LIVE. Formats, measurement and connected-TV behavior will keep evolving. The current product should be judged by the current product, not by a paragraph predicting five years from now.